November 03, 2025 to December 03, 2025 (30 days) News Period
Total Articles Found: 70
Search Period: November 03, 2025 to December 03, 2025 (30 days)
Last Updated: December 03, 2025 at 11:59 PM
News Review for epson
Epson News Review
Executive Summary
Epson demonstrated a multi-pronged market approach during the recent period, combining aggressive retail promotion strategies with emerging technology partnerships to expand beyond traditional printing markets. The company secured prominent placement across major retailers including Walmart, Best Buy, and Amazon during Black Friday and Cyber Monday sales events, offering discounts ranging from $130 to $250 on key printer models including the WorkForce Pro WF-7310, WF-7820, EcoTank ET-4850, and EcoTank Photo ET 8550, while also launching its first-ever discount on the Lifestudio Flex Plus 4K portable projector at up to 22% off (PCMag, TechRadar). Beyond retail activities, Epson advanced its sustainability technology initiatives through a partnership with London designer Priya Ahluwalia to showcase its experimental Dry Fibre technology, which converts textile waste into new fibers without water or chemicals, positioning the company in the circular economy space for fashion industry applications (WWD). The company also gained recognition as a provider in the augmented reality packaging market, leveraging its smart glasses and printing technology capabilities to support AR-enabled packaging solutions in a market projected to reach $709.50 billion by 2034 (Globe Newswire).
Key Developments
Product Promotions and Market Visibility: Epson executed extensive retail promotion campaigns across multiple product lines during the holiday shopping season. The WorkForce Pro WF-7310 wide-format printer received $130 discounts at Best Buy, while the WF-7820 model was offered at 45% off through Walmart (PCMag, PCMag). The EcoTank ET-4850 and EcoTank Photo ET 8550 models received Editor's Choice recognition while being promoted with discounts of $150 and $250 respectively.
Strategic Technology Partnership: Epson collaborated with fashion designer Priya Ahluwalia to create a miniature fashion collection demonstrating its experimental Dry Fibre technology, which creates new fibers from textile waste without water or chemicals. This partnership showcases Epson's expansion into sustainable textile manufacturing technology (WWD).
Market Positioning in Emerging Technologies: Seiko Epson Corporation was identified as a provider in the augmented reality packaging market, offering smart glasses and printing technology that supports both industrial and consumer AR applications, positioning the company alongside established players in a rapidly growing market segment (Globe Newswire).
Market Context
Epson's activities reflect broader trends in the printing and technology sectors, where companies are balancing traditional product promotion strategies with investments in emerging technologies. The company's aggressive retail pricing during holiday shopping periods demonstrates participation in the competitive consumer electronics market, while its expansion into textile waste recycling and AR packaging technologies indicates diversification efforts beyond core printing business. The AR packaging market's projected growth to $709.50 billion by 2034 represents a substantial opportunity for Epson to leverage its printing expertise in new applications, while the textile waste technology addresses the fashion industry's sustainability challenges, with 216 million pieces of children's clothing ending up in U.K. landfills annually.
Notable Quotes
Maria Eagling, Chief Marketing Officer at Epson, described the textile waste collaboration as "a playful nod to our love of dressing up — which starts when we are children. But using methods and materials such as these could make a seismic change to the fashion industry and planet," indicating Epson's strategic positioning around environmental impact and industry transformation through its textile technologies (WWD).
William Harrel, PCMag reviewer, provided third-party validation of the WorkForce Pro WF-7820, stating "Our test prints of photos, charts, and fine print were impressive on every front," supporting the product's positioning in business applications (PCMag).
Strategic Implications
Epson's recent activities suggest a strategic approach focused on maintaining market share in traditional printing segments while exploring growth opportunities in sustainable technology and emerging markets. The company's extensive retail promotion strategy demonstrates commitment to volume-driven sales during peak shopping periods, while the textile waste technology partnership and AR packaging market positioning indicate efforts to diversify revenue streams and establish thought leadership in sustainability and interactive technologies. The combination of Editor's Choice awards for multiple printer models and successful retail partnerships provides market validation for Epson's product portfolio, while the experimental Dry Fibre technology represents potential expansion into the circular economy space for fashion industry applications. This dual approach of defending core markets while investing in emerging technologies positions Epson to capture both immediate sales opportunities and long-term growth potential in evolving technology sectors.
Individual Articles
Article 1: Walmart's Biggest Cyber Week Price Drops Are Here and These Are the Best Tech Deals to Grab Now
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Summary
Epson's EcoTank ET-4850 printer received recognition as an Editors' Choice product and is featured in Walmart's Cyber Week deals with a $150 discount. The all-in-one device targets home offices and small businesses with low operating costs of 0.3 cents for black-and-white pages and 0.9 cents for color pages, while offering printing, scanning, copying, and faxing capabilities with automatic duplex printing and multiple connectivity options including Ethernet, Wi-Fi, and USB.
Article 2: Cyber Week Is Just Getting Started at Best Buy: Check Out These Deals on AirPods, Laptops, 3D Printers, and More
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Summary
Epson's WorkForce Pro WF-7310 wide-format printer is featured in Best Buy's Cyber Week promotional campaign with a $130 discount, highlighting the company's participation in competitive holiday retail pricing. The printer, which supports up to 13x19-inch printing and features dual paper drawers with automatic functions, received PCMag's Editors' Choice award for heavy-duty printing applications. This retail promotion provides market visibility for Epson's prosumer and small business printer segment during the peak holiday shopping period, positioning the WF-7310 alongside competing HP and Canon models in the same promotional cycle.
Article 3: The Best Cyber Monday Deals for Photographers
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Summary
Epson's EcoTank Photo ET 8550 wide format printer received promotional visibility during B&H Photo's Cyber Monday sales event, offered at $499.99 with a $250 discount. PetaPixel highlighted the printer as one of the most economical options for photographers, emphasizing its refillable ink system that reduces long-term printing costs while maintaining photo quality. The product positioning focuses on cost efficiency for photographers producing prints, portfolios, and client proofs, differentiating Epson in the professional photography printing market through operational cost advantages.
Article 4: Augmented Reality in Packaging Market Size, Trends, Segments, Companies, Competitive Analysis, Value Chain & Trade Analysis 2025-2035
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Summary
Seiko Epson Corporation is identified as a provider in the growing augmented reality packaging market, which is projected to reach USD 709.50 billion by 2034. The company offers smart glasses and printing technology that supports both industrial and consumer AR applications, positioning itself alongside competitors like Xerox Corporation in the AR packaging technology landscape. This represents a potential expansion for Epson beyond traditional printing into interactive packaging solutions, leveraging its printing expertise combined with AR hardware capabilities to enable brands to create interactive packaging experiences.
Article 5: Walmart Has Some of the Best Cyber Monday Tech Deals Going From Apple, Beats, Samsung, and More Top Brands
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Summary
Epson's WorkForce Pro WF-7820 wide-format printer received retail visibility through Walmart's Cyber Monday promotion with a 45% discount. The printer, which earned a 'Good' rating from PCMag reviewer William Harrel who praised its print quality across photos, charts, and fine print, supports 13x19 poster printing and 11x17 copying/scanning with mobile and USB connectivity features for business document production.
Executive Insights
William Harrel, PCMag reviewer
"Our test prints of photos, charts, and fine print were impressive on every front"
Context: Product review of Epson WorkForce Pro WF-7820 printer
Significance: Third-party validation of print quality across different document types for business applications
Article 6: Best Buy's Early Cyber Monday Sale Is Live and Our Experts Found the Best Deals on Apple iPads, LG TVs, and More
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Summary
Epson's WorkForce Pro WF-7310 wide-format printer received retail visibility through Best Buy's Cyber Monday promotion with a $130 discount. The printer, which handles both standard office documents and large-format printing up to 13x19 inches, was positioned alongside consumer electronics during the peak holiday shopping period, demonstrating the retail channel's role in promoting office equipment to home and small business users.
Article 7: Best Buy's Black Friday Sale Is Still Live. Our Experts Found the Best Deals on Apple iPads, LG TVs, Motorola Phones, and More
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Summary
Epson's WorkForce Pro WF-7310 wide-format printer is featured in Best Buy's Black Friday promotional campaign with a $130 discount, highlighting the company's positioning in the heavy-duty home and small office printing market. The printer supports large format printing up to 13x19 inches and features dual paper drawers for efficient document handling, earning recognition as an Editors' Choice winner from PCMag for its speed and paper handling capabilities at its price point.
Article 8: These 3 portable projector Black Friday deals at Amazon are too good to miss
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Summary
Epson's Lifestudio Flex Plus 4K portable projector received its first retail discount during Amazon's Black Friday sale, with pricing reduced to £899.99 in the UK (22% discount) and $849.99 in the US (15% discount). The device features 4K resolution, Google TV streaming integration, built-in audio, and a bottom-mounted LED lamp for mood lighting, positioning Epson in the consumer portable projector market alongside competitors Samsung and Nebula during the peak retail promotional period.
Article 9: Walmart Has the Best Black Friday Tech Deals: Here's Everything I Found
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Summary
Epson's WorkForce Pro WF-7820 wide-format printer is featured in Walmart's Black Friday deals with a 45% discount. The printer offers printing capabilities up to 13x19 inches and scanning/copying for 11x17-inch originals, along with mobile printing support and USB drive connectivity. While this represents a retail promotion rather than a product development, it provides market visibility for Epson's wide-format printer offerings during a high-traffic shopping period.
Article 10: Priya Ahluwalia Creates Mini Collection Using New Epson Fabrics Made from Textile Waste
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Summary
Epson partnered with London designer Priya Ahluwalia to create a miniature fashion collection showcasing the company's experimental Dry Fibre technology, which converts textile waste into new fibers without water or chemicals. The collaboration, featuring four doll-sized looks based on Ahluwalia's fall 2025 designs, demonstrates Epson's expansion into sustainable textile manufacturing as the company addresses the 216 million pieces of children's clothing that end up in U.K. landfills annually. Maria Eagling, Epson's Chief Marketing Officer, positioned the technology as potentially transformative for the fashion industry, while the project combined Epson's waste-to-fiber technology with its Monna Lisa digital printer that reduces water consumption by up to 97 percent, positioning the company as a comprehensive sustainable technology provider for fashion's circular economy.
Executive Insights
Maria Eagling, Chief Marketing Officer at Epson
"a playful nod to our love of dressing up — which starts when we are children. But using methods and materials such as these could make a seismic change to the fashion industry and planet."
Context: Discussing the miniature collection project and its broader implications
Significance: Indicates Epson's strategic positioning around environmental impact and industry transformation through its textile technologies
Article 11: Best Buy's Black Friday Sale Is Here. Our Experts Found the Best Deals on Apple iPads, LG TVs, Motorola Phones, and More
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Summary
Epson's WorkForce Pro WF-7310 printer is featured in Best Buy's Black Friday promotional campaign with a $130 discount, positioning the wide-format business printer alongside other technology products during the peak retail shopping period. The printer offers 13x19 inch printing capability and dual paper drawer configuration, targeting users who require both standard office printing and large-format document production capabilities.
Article 12: Best's Buy Black Friday Deals Are Here, Bringing You Deep Discounts on Apple iPads, LG TVs, Motorola Phones, More
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Summary
Epson's WorkForce Pro WF-7310 printer appears in Best Buy's Black Friday deals with a $130 discount, highlighting the company's participation in seasonal retail promotions. The wide-format printer, which handles both standard office documents and 13x19-inch printing, received an Editors' Choice award for heavy-duty applications. This retail visibility positions Epson to compete with HP and Canon during the peak holiday shopping season, targeting prosumer and small business customers who need versatile printing capabilities.
