HuLoop Automation
California-based unified automation platform combining RPA, IDP, and workflow orchestration with human-in-the-loop oversight, targeting financial services through strategic banking partnerships.
Overview
Founded in 2022 and headquartered in Auburn, California, HuLoop Automation delivers a no-code unified automation platform integrating process mining, task mining, RPA, IDP, workflow orchestration, and automated testing. The company raised $11 million total funding including a Series A round led by Mighty Capital in December 2024 and a $5 million seed round in March 2024.
HuLoop's dual-channel strategy emerged in late 2025 with two strategic partnerships targeting financial services. In September 2025, the company announced a strategic partnership with CSI to integrate its AI-based Work Intelligence Platform into CSI's NuPoint Core Banking System for community and regional banks. This was followed in November 2025 by a CUNA Strategic Services partnership providing credit unions with free implementation, training, and preferred pricing.
Todd P. Michaud, President & CEO, emphasized that "Community banks and credit unions are under pressure to grow without adding headcount at the same rate," positioning HuLoop's platform as addressing specific operational efficiency challenges where banks spend approximately 30% of staff time on repetitive tasks. In November 2025, Michaud noted that "The credit union industry is a strategically important vertical for us", highlighting the company's vertical-focused approach.
The company's Human-in-the-Loop design philosophy differentiates it from pure automation approaches, with Michaud stating the platform "ensures that automation enhances people's work instead of replacing it."
Key Features
- Unified Work Intelligence Platform: Five-module comprehensive platform including Intelligent Document Processing, Process Automation, Workflow Orchestration, Productivity Discovery, and Test Automation
- Human-in-the-Loop Architecture: Designed oversight ensuring human judgment on critical decisions within automated workflows
- No-Code Configuration: Platform accessible to business users without programming requirements
- Core Banking Integration: Native integration with CSI's NuPoint Core Banking System for community and regional banks
- Process and Task Mining: Discovery tools identifying automation opportunities in banking workflows
- Regulator-Friendly Deployment: Designed for secure, compliant implementation in financial services environments
Use Cases
Community Banking Operations
Banks deploy HuLoop through the CSI NuPoint integration to automate customer onboarding, lending processes, collections, and compliance workflows. The platform addresses specific challenges including onboarding delays, compliance burdens, and document processing bottlenecks that consume significant staff time on repetitive tasks.
Credit Union Automation
Through the CUNA Strategic Services partnership, credit unions access HuLoop's platform with free implementation and training. Barb Lowman, President of CUNA Strategic Services, noted that "Credit unions of all sizes and demographics are prioritizing work automation – especially when it comes to mundane, repetitive tasks; embracing the need to harness technology to enhance, not replace, the human touch that defines their member-focused mission."
Financial Services Loan Processing
Mortgage and commercial loan applications combine document processing with workflow orchestration, extracting applicant data and triggering RPA bots for credit bureau queries while routing flagged applications to human underwriters through the human-in-the-loop interface.
Technical Specifications
| Feature | Specification |
|---|---|
| Platform Type | AI-based Work Intelligence Platform (RPA, IDP, workflow, testing, process/task mining) |
| Configuration | No-code platform for business users |
| Core Banking Integration | CSI NuPoint Core Banking System |
| AI Technology | Applied AI and generative AI with Intelligent Agents |
| Human-in-the-Loop | Integrated oversight and decision points |
| Deployment | Cloud-based SaaS, regulator-friendly |
| Target Market | Community and regional banks, credit unions, financial services |
| Customer Base | 60+ customers including Legends Bank |
| Funding | $11M total ($5M seed, Series A led by Mighty Capital) |
Resources
- Website
- CSI Partnership Announcement
- CUNA Strategic Services Partnership
- Series A Announcement
- Seed Round Announcement
Company Information
Headquarters: Auburn, California, United States
Founded: 2022
Total Funding: $11 million
Series A Lead: Mighty Capital (December 2024)
Seed Round: $5 million (March 2024)
Investors: BarronKent, Folsom Point Equity, Mighty Capital, Moneta Ventures, Growth Factory, Insta Ventures
Leadership: Todd P. Michaud, President & CEO
Customers: 60+ primarily in financial services