HuLoop Automation
HuLoop Automation is a California-based unified automation platform provider combining RPA, IDP, workflow orchestration, and testing with human-in-the-loop oversight for financial services and commerce sectors.
Overview
Founded in 2022 and headquartered in Auburn, California, HuLoop Automation delivers a no-code unified automation platform integrating process mining, task mining, robotic process automation, intelligent document processing, workflow orchestration, and automated testing with applied and generative AI. The company raised $11 million total funding including a Series A round led by Mighty Capital in December 2024 and a $5 million seed round in March 2024. Investors include BarronKent, Folsom Point Equity, Moneta Ventures, Growth Factory, and Insta Ventures. HuLoop serves over 60 customers primarily in financial services and commerce sectors, emphasizing human-in-the-loop oversight balancing automation with human judgment.
Key Features
- Unified Automation Platform: Single integrated solution combining RPA, IDP, workflow, testing, process mining, and task mining
- No-Code Configuration: Platform accessible to business users without programming requirements
- Human-in-the-Loop Architecture: Designed oversight ensuring human judgment on critical decisions within automated workflows
- Intelligent Document Processing: AI-powered document extraction and classification integrated with RPA workflows
- Process and Task Mining: Discovery tools identifying automation opportunities and documenting current workflows
- Applied and Generative AI: Combined AI approaches for document understanding and process optimization
- Automated Testing: Built-in testing capabilities for validating automation reliability
Use Cases
Financial Services Loan Processing
Banks deploy HuLoop to automate mortgage and commercial loan applications combining document processing with workflow orchestration. The platform extracts applicant data, income verification, and credit reports through IDP, then triggers RPA bots retrieving information from credit bureaus and property valuation systems. Human underwriters review flagged applications through the human-in-the-loop interface, making approval decisions while automation handles compliant document gathering and system updates.
E-Commerce Order Fulfillment
Commerce companies automate order-to-cash processes by integrating HuLoop with inventory, shipping, and accounting systems. Process mining identifies bottlenecks in order workflows, task mining documents manual steps performed by customer service teams, and RPA bots execute repetitive actions like order entry, shipment scheduling, and invoice generation. Exception handling routes orders with inventory shortages or address validation failures to human operators.
Insurance Claims Intake
Insurance carriers process claims by combining IDP extraction of claim forms, police reports, and supporting documents with RPA workflows querying policy systems and fraud databases. The platform classifies claim types, routes to appropriate adjusters, and flags suspicious patterns for human review. Automated testing validates that RPA workflows correctly handle policy lookups and premium calculations before production deployment.
Technical Specifications
| Feature | Specification |
|---|---|
| Platform Type | Unified automation (RPA, IDP, workflow, testing, process/task mining) |
| Configuration | No-code platform for business users |
| AI Technology | Applied AI and generative AI |
| Core Capabilities | RPA, IDP, workflow orchestration, automated testing, process mining, task mining |
| Human-in-the-Loop | Integrated oversight and decision points |
| Deployment | Cloud-based SaaS |
| Target Industries | Financial services, commerce |
| Customer Base | 60+ customers |
| Funding | $11M total ($5M seed, Series A led by Mighty Capital) |
Resources
Company Information
Headquarters: Auburn, California, United States
Founded: 2022
Total Funding: $11 million
Series A Lead: Mighty Capital (December 2024)
Seed Round: $5 million (March 2024)
Investors: BarronKent, Folsom Point Equity, Mighty Capital, Moneta Ventures, Growth Factory, Insta Ventures (11 total)
Customers: 60+ primarily in financial services and commerce
Growth: Rapid expansion over two-year period
