October 02, 2025 to November 01, 2025 (30 days) News Period
Total Articles Found: 10
Search Period: October 02, 2025 to November 01, 2025 (30 days)
Last Updated: November 01, 2025 at 05:52 PM
News Review for automation-anywhere
Automation Anywhere News Review
Executive Summary
Automation Anywhere maintained its position as an established player in the enterprise automation market during this period, with the company being recognized as one of approximately 25 key vendors in the AI-RPA market projected to grow by USD 14.28 billion between 2024-2029 according to ResearchAndMarkets.com (Globe Newswire). The company joined a coalition of enterprise software providers including AWS and Box in supporting Okta's new Cross App Access (XAA) standard for securing AI agent communications (IT News Australia), positioning itself to address security concerns in AI agent deployments where 91 percent of organizations use AI agents but only 10 percent have governance strategies. However, the company faces intensifying competition from well-funded AI-native startups like UnifyApps, which raised $50 million in Series B funding while positioning itself as purpose-built for AI rather than adapting older platforms (Silicon Angle), and from domain-specific solutions in verticals like healthcare where specialized AI models are outperforming generic RPA tools (Forbes).
Key Developments
Strategic Partnerships: Automation Anywhere joined Okta's Cross App Access (XAA) standard coalition alongside AWS, Box, and other enterprise software providers to create a standardized security framework for AI agents accessing enterprise systems (IT News Australia).
Market Recognition: The company was listed among 25 key players in ResearchAndMarkets.com's AI in RPA market analysis covering 2025-2029, providing third-party validation of its market presence (Globe Newswire).
Executive Engagement: Linda Ding, Senior Director of AI & Automation Products & Solutions, served as a speaker at HMG Strategy's 16th Annual Southern California C-Level Technology Leadership Summit, where Automation Anywhere participated as a Platinum Partner (Globe Newswire).
Channel Partner Activity: Happiest Minds Technologies identified Automation Anywhere as one of the key automation platforms they implement for customers within their Product and Digital Engineering Services unit, serving six industry groups including BFSI, retail, manufacturing, and healthcare (The Hindu Business Line).
Market Context
The AI-RPA market is experiencing rapid growth with a projected 33% CAGR and USD 14.28 billion expansion between 2024-2029, driven by the emergence of agentic automation and autonomous AI agents. Automation Anywhere operates in an increasingly competitive landscape that includes both established automation specialists like UiPath, Blue Prism, and Appian, as well as big tech players like Microsoft, SAP, and Salesforce (Forbes). The company faces particular pressure from AI-native startups that claim advantages through purpose-built architectures rather than adapted legacy platforms, while domain-specific solutions in verticals like healthcare are challenging generic RPA approaches with specialized AI models achieving higher accuracy rates.
Strategic Implications
Automation Anywhere's support for the XAA security standard positions the company to capitalize on the gap between widespread AI agent adoption (91% of organizations) and limited governance strategies (10% have defined frameworks), potentially providing a competitive advantage in enterprise deployments requiring robust security compliance. However, the company must address competitive pressure from well-funded AI-native startups like UnifyApps that raised $50 million while claiming architectural advantages over legacy platforms. The company's continued presence in system integrator portfolios like Happiest Minds suggests strong channel relationships, but it faces the strategic challenge of evolving from traditional RPA to autonomous AI capabilities while defending its established customer base against both specialized vertical solutions and purpose-built AI platforms. The company's participation in executive-level events and industry coalitions indicates a focus on maintaining enterprise relationships and thought leadership positioning as the market transitions toward more sophisticated AI-driven automation solutions.
Individual Articles
Article 1: Happiest Minds bets on GenAI and new sales engine to sustain double-digit growth
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Summary
Happiest Minds Technologies mentioned Automation Anywhere as one of the automation platforms they implement for customers within their Product and Digital Engineering Services unit, which serves six industry groups including BFSI, retail, and manufacturing. This reference indicates Automation Anywhere maintains its position as a standard automation solution within system integrator service portfolios, continuing to be deployed alongside other enterprise platforms like Salesforce for customer digital transformation projects.
Article 2: AI operating system startup UnifyApps raises $50M and gets a new co-CEO
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Summary
UnifyApps, a competitor to Automation Anywhere, raised $50 million in Series B funding and appointed a new co-CEO while positioning itself as an AI-native alternative to legacy automation platforms. The startup competes directly with Automation Anywhere in business process automation, claiming sevenfold revenue growth and customers including HDFC Bank, Lowe's, and Deutsche Telekom. The competitive landscape shows new entrants emphasizing purpose-built AI architecture over adapted legacy solutions, potentially challenging established players like Automation Anywhere in the enterprise automation market.
Article 3: AI startup UnifyApps raises $50 million, taps Sprinklr founder as co-CEO
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Summary
UnifyApps raised $50 million in Series B funding at a $250 million valuation, positioning itself as a direct competitor to Automation Anywhere in the enterprise automation market. The startup claims an advantage by being purpose-built for AI rather than adapting older platforms, targeting similar use cases including claims processing and HR task automation with customers like Lowe's and HDFC Bank. This development highlights growing competition in the automation space as demand increases for AI-powered tools, with businesses seeking solutions to address high AI project failure rates that MIT research shows affect 95% of implementations.
Article 4: AI startup UnifyApps raises $50 million, taps Sprinklr founder as co-CEO
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Summary
UnifyApps raised $50 million in Series B funding to compete in the enterprise automation market where it directly challenges established players including Automation Anywhere. The AI-native startup claims competitive advantage by being purpose-built for AI integration, unlike older automation platforms that are adapting existing technologies. With customers like Lowe's and Deutsche Telekom using the platform for HR automation and claims processing, UnifyApps represents the emerging threat from well-funded AI-first competitors entering Automation Anywhere's traditional market space.
Article 5: Coral AI And Healthcare’s $450 Billion Paperwork Problem
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Summary
The article positions Automation Anywhere as a legacy RPA vendor serving large healthcare systems, facing competition from specialized AI startups like Coral AI that target healthcare's administrative workflows with domain-specific models trained on medical documents, achieving accuracy levels in the high 90s compared to traditional OCR systems that struggle with healthcare's complex document formats and handwriting requirements.
Article 6: Okta unveils identity fabric to secure surge in enterprise AI agents
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Summary
Automation Anywhere has joined a coalition of enterprise software providers including AWS and Box in supporting Okta's new Cross App Access (XAA) standard, which extends OAuth to secure communication between applications and AI agents. This partnership positions Automation Anywhere to address the security gap in AI agent deployments, as research shows 91 percent of organizations use AI agents but only 10 percent have governance strategies. The XAA standard creates a policy-driven framework for AI agent authentication, potentially giving Automation Anywhere's RPA and AI solutions an enterprise security advantage in a rapidly growing market where autonomous agents require broad access privileges across multiple systems.
Article 7: AI in RPA (Robotic Process Automation) Market 2025-2029: Key Insights for Customer Service Automation, Finance & Accounting, IT & Infrastructure Management, Human Resources, and Other Applications
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Summary
Automation Anywhere Inc. was listed among approximately 25 key players in ResearchAndMarkets.com's AI in RPA market analysis covering 2025-2029, positioning the company within the established vendor landscape of a market projected to grow by USD 14.28 billion with a 33% CAGR. While the report provides market recognition alongside competitors like UiPath, Blue Prism, and Microsoft, it offers no specific details about Automation Anywhere's products, strategies, or competitive differentiators, serving primarily as third-party validation of the company's market presence in the evolving AI-RPA space where agentic automation and autonomous AI agents are emerging as key growth drivers.
Article 8: Just Two Days Left to Register! Southern California C-suite executives invited to HMG Strategy’s 16th Annual C-Level Technology Leadership Summit on October 9
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Summary
Automation Anywhere participates as a Platinum Partner in HMG Strategy's 16th Annual Southern California C-Level Technology Leadership Summit on October 9, 2025, with Linda Ding, Senior Director of AI & Automation Products & Solutions, serving as a preliminary speaker. The conference focuses on topics including AI integration and hyper-automation, aligning with the company's core business areas, while providing a platform for engaging with C-suite executives and technology leaders in the Southern California market.
Article 9: Robot Realities: The Road To Autonomous Non-Deterministic AI Agents
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Summary
The article mentions Automation Anywhere as one of the process automation specialists competing in the agentic automation platform market alongside UiPath, Appian, SS&C Blue Prism, and Tungsten Automation, facing competition from big tech players like Microsoft, SAP, Salesforce and ServiceNow. However, the article focuses primarily on UiPath's developments and does not provide specific details about Automation Anywhere's products, strategy, or market positioning beyond this competitive landscape reference.
