Adobe
Creative software and digital experience platform company specializing in document processing, content creation, and digital marketing solutions.
Overview
Adobe operates as a diversified software company through three segments: Digital Media, Digital Experience, and Publishing. Following the failed $20 billion Figma acquisition in 2022 that cost Adobe a $1 billion termination fee, the company faces intensified competition from the now-public design platform valued at nearly $60 billion.
In 2025, Adobe aggressively expanded its AI capabilities, launching Firefly Image Model 5 and establishing a partnership with Google Cloud to integrate Gemini, Veo, and Imagen models across its creative suite. The company increased Creative Cloud pricing to $69.99 monthly, rebranding it as Creative Cloud Pro to justify AI feature additions.
Adobe's analytics platform has become essential e-commerce infrastructure, tracking $44.2 billion in Cyber Week 2024 sales and serving as the authoritative source for digital commerce measurement. In early 2026, Adobe secured a global-first partnership with Bharti Airtel to provide free Adobe Express Premium to 360 million Indian customers.
Key Features
- Adobe Firefly generative AI for image and vector creation
- Document Cloud platform with PDF processing and e-signature capabilities
- Creative Cloud suite including Photoshop, Premiere Pro, and InDesign
- Adobe Analytics for e-commerce measurement and digital insights
- Content Credentials technology for media authenticity verification
- Adobe Express for simplified design workflows
Use Cases
Enterprise Document Processing
Adobe Acrobat Pro DC provides PDF editing, form creation, and collaborative review capabilities for business document workflows.
E-commerce Analytics
Adobe Analytics tracks online retail performance, monitoring over 1 trillion website visits during peak shopping periods with real-time transaction measurement.
Creative Content Production
Integration with enterprise platforms like Unilever's Sketch Pro accelerates content production by up to three times using Adobe Firefly AI.
Government Content Creation
US Department of Homeland Security deploys Adobe's AI video generation technology for public-facing content creation.
Technical Specifications
| Component | Details |
|---|---|
| Platform | Cloud-based with desktop applications |
| AI Models | Firefly (proprietary), Google Gemini/Veo/Imagen (partnership) |
| Document Formats | PDF, native Creative Cloud formats |
| Analytics Coverage | 100M+ items across 18 product categories |
| Storage | Up to 100GB cloud storage (Express Premium) |
| Languages | Multi-language support including Hindi, Tamil, Bengali |
Resources
Company Information
San Jose, United States